The world of search engine optimization appears to be extremely complex. If you search for information, then you will be given thousands of results. If you read through the first fifty then you would probably realize that there is quite a lot of information that contradicts itself. This is no surprise, as some of the advice given out is either made up by marketers in order to sell something, or just plain old myth. Jason from SEO 4 Melbourne gives us some tips on SEO:

So what information is worth reading up on? Well the best thing to do is to remember what the basics are when it comes to optimizing a website for the search engines. The first thing to do is to make sure that each page makes it as obvious as possible what the subject matter is, and this is done by using keywords. Do not overdo this part though, as the last thing you want is to make the pages look spammy. They must be acceptable for both human readers, and spiders. That is the easy part.

The second important thing, and one that Google depends heavily on, is backlinks. These are links pointing from other sites, to your own. Search engines are now clever enough to recognize spammy links, and these may hurt a person’s site according to some experts, but this does not happen, otherwise we would all be sending rubbish links to our competitiors.

What Google wants is a varied range of links. This means that the keywords must be made up of phrases, naked URL’s and some calls to action, such as “click here”. They also need to come from different pageranked sites, but remember that the higher they are, the more they are worth.

By supplying a steady number of backlinks to a website, this looks natural in the eyes of the search engines, and is the best way of doing SEO.